Management and Marketing Program: Career Facts - Marketing Manager
Other Careers:
Real
Estate Agent/Broker
Sales/Marketing Specialist,
Business
Manager/Administrator
Credit
Union Manager
Human
Resource Manager
International Business Manager,
Labor Relations Specialist
Marketing Manager
What is a marketing manager?
The occupation of marketing manager (with the related
advertising or public relations management occupations) is one of the
fastest growing, projected to grow nearly 47 percent in the next 15
years. Marketing is the set of activities that aims to satisfy the
customer while making a profit. Marketing is concerned with determining
needs and meeting demand by making goods and services known, available
and affordable. Many entry-level personnel are required to work in sales
before internal promotion into marketing management positions.
What types of skills are required?
Skills in marketing management include marketing research,
advertising, publicity, sales promotion, sales management, wholesaling,
manufacturing and retailing.
Where are they employed?
Marketing managers may work in nearly every type of business and
organization. A narrow view of marketing management as product-oriented
is expanding to include areas like nonprofit organization marketing
leading to a diverse job opportunity picture.
What certificate and degree is available?
A certificate of achievement is offered in Marketing. Likewise,
a degree program is offered in Marketing Associate Degree in Business.
What is the salary range?
Locally, the starting salary range is $12,000 to $26,000 per
year. Nationally, marketing managers can expect annual earnings starting
at $20,000 and increasing to as much as $100,000+ with extensive
experience, education and responsibilities.
Business and Economics Department
Gannon Bldg, Room 131
Phone: (517) 483-1522
Additional contact information »