LANSING COMMUNITY COLLEGE

                               CURRICULAR GUIDE

Marketing
Certificate of Achievement

Curriculum Code: 0225  (Effective Fall 1999 - Summer 2004)

Certificate holders may improve their opportunities for advancement in this or
a related area. Additional education enhances an individual's employment
opportunities.

PREREQUISITES
Students should see the "Course Descriptions" section of this catalog or the
Course Schedule for course prerequisite information.  Basic skills assessment
and advising information may be found on page 8 of this catalog.

INFORMATION
Contact the Business Careers Department, Old Central Building, Room 210,
telephone number (517) 483-1522.

REQUIREMENTS                                                 TOTAL: 24 CREDITS
CODE        TITLE                                                 CREDIT HOURS
BUSN 118    Introduction to Business                                         3
MKTG 119    Mktg/Manage Your Profess Image                                   3
MKTG 120    Sales                                                            3
MKTG 130    Retailing                                                        3
MKTG 200    Principles of Marketing                                          3
MKTG 202    Managerial Marketing                                             3
SPCH 110    Oral Communic in the Workplace                                   3
WRIT 127    Business Communciations                                          3

LIMITED CHOICE REQUIREMENTS                                   TOTAL: 6 CREDITS
Complete the indicated number of credits from each CHOICE listed below.

CHOICE 1:   Marketing Related (See Note 1)                           6 Credits
            MINIMUM TOTAL                                                   30

NOTES:
1.    Choose any course with a MKTG prefix not already used to meet
      certificate requirements.

SUGGESTED COURSE SEQUENCE
Students should see course descriptions to find out when departments plan to
offer courses.  Students who for any reason are unable to follow the course
sequence suggested below (for example, those who are part-time, have
transferred in courses from another school, or have prerequisites to fulfill)
should contact an academic advisor or counselor for help with adjustments.
I                 II
BUSN 118          MKTG 120
MKTG 119          MKTG 130
MKTG 200          MKTG 202
WRIT 127          SPCH 110
Lim.Ch.           Lim.Ch.