LANSING COMMUNITY COLLEGE
CURRICULAR GUIDE
Marketing
Associate in Business Degree
Curriculum Code: 0204 (Effective Fall 2000 - Summer 2005)
Marketing is the set of activities that aims to satisfy the customer while
making a profit. It is concerned with determining need and meeting demand by
making goods and services known, available, and affordable. Entry-level
personnel may require time in sales before internal promotion into marketing
management positions. Graduates of this program are prepared to work in
nearly every type of business and organization today. Traditional product
marketing management is giving way to areas like nonprofit organization
marketing, leading to a diverse job opportunity picture. Not all courses in
this program transfer to all colleges. Students planning to transfer should
see an academic advisor or counselor before enrolling in any course.
PREREQUISITES
Students should see the "Course Descriptions" section of this catalog or the
Course Schedule for course prerequisite information. Basic skills assessment
and advising information may be found on page 8 of this catalog.
GENERAL EDUCATION
General education is an important part of this program and includes a
mathematics competency requirement. To fulfill the mathematics competency
requirement, students may need to complete specific course work in
mathematics. For information on how to fulfill all general education
requirements, see page 23.
INFORMATION
Contact the Business Careers Department, Old Central Building, Room 210,
telephone number (517) 483-1522.
REQUIREMENTS TOTAL: 46 CREDITS
CODE TITLE CREDIT HOURS
BUSN 118 Introduction to Business 3
BUSN 229 Public Relations 2
CABS 110 Microsoft Office 3
CISB 200 Info Sys Tech/Problem Solving 3
MGMT 234 Diversity in the Workplace 3
MKTG 100 Current Issues in Business 3
MKTG 119 Mktg/Manage Your Profess Image 3
MKTG 120 Sales 3
MKTG 130 Retailing 3
MKTG 140 Introduction to Advertising 3
MKTG 200 Principles of Marketing 3
MKTG 202 Managerial Marketing 3
MKTG 204 Marketing Research 3
MKTG 221 Consumer Behavior 2
SPCH 110 Oral Communic in the Workplace 3
WRIT 127 Business Writing 3
LIMITED CHOICE REQUIREMENTS TOTAL: 14 CREDITS
Complete the indicated number of credits from each CHOICE listed below.
CHOICE 1: General Education Core Areas 0 Credits
(See the "GENERAL EDUCATION" section above)
Writing Core Area (See Note 1) 0
Speech Communication Core Area (See Note 1) 0
Science/Technology Core Area (See Note 1) 0
Global Perspectives and Diversity Core Area (See Note 1) 0
Mathematics Competency (See page 23 for information on
how to fulfill this requirement. Course work may be needed.)
CHOICE 2: Field Experience 3 Credits
MKTG 122 Field Sales Internship 3
MKTG 235 Marketing Internship 3
CHOICE 3: Marketing Related (See Note 2) 11 Credits
ACCG 210 Principles of Accounting I 4
BUSN 201 International Business 3
BUSN 254 Introduction to Investments 2
BUSN 295 Small Business Management 3
ECON 201 Principles of Economics-Micro 3
ECON 202 Principles of Economics-Macro 3
LEGL 215 Busn Law I, Basic Principles 3
MGMT 150 Managing Customer Relations 3
MGMT 200 Creative Thinking for Business 3
MGMT 223 Supervision 3
MGMT 231 Team Development 3
MKTG 131 Merchandising 2
MKTG 210 Marketing on the Internet 2
MKTG 231 Independent Study in Marketing 1-3
MINIMUM TOTAL 60
NOTES:
1. Students completing "REQUIREMENTS" have fulfilled the requirements for
this Core area.
2. Students may also choose up to 4 credits of T.I.M.E. Series courses
(MGMT 240 through MGMT 279). Students should confer with a Business
Careers program advisor to assure that selection of Limited Choice
courses will best fit their career plans.
SUGGESTED COURSE SEQUENCE
Students should see course descriptions to find out when departments plan to
offer courses. Students who for any reason are unable to follow the course
sequence suggested below (for example, those who are part-time, have
transferred in courses from another school, or have prerequisites to fulfill)
should contact an academic advisor or counselor for help with adjustments.
I II III IV
BUSN 118 MGMT 234 BUSN 229 CISB 200
CABS 110 MKTG 119 MKTG 120 MKTG 130
MKTG 100 MKTG 200 MKTG 140 MKTG 202
WRIT 127 SPCH 110 MKTG 204 Lim.Ch.
Lim.Ch. Lim.Ch. MKTG 221 Lim.Ch.
Lim.Ch.
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