LANSING COMMUNITY COLLEGE

                               CURRICULAR GUIDE

Field Sales and Marketing
Associate in Business Degree

Curriculum Code: 0190  (Effective Fall 2001 - Summer 2006)

Sales/marketing specialists, or sales representatives, sell products to
wholesalers, retailers, or consumers, usually on a commission basis.  They
call on customers, demonstrate products, point out salable features, answer
questions, and forward orders.  Some sales representatives sell services,
rather than products.  Graduates of this program are prepared to work in a
variety of manufacturing, wholesaling, and retailing environments, as well as
in the service sector of our economy.  Not all courses in this program
transfer to all colleges.  Students planning to transfer should see an
academic advisor or counselor before enrolling in any course.

PREREQUISITES
Students should see the "Course Descriptions" section of this catalog or the
Course Schedule for course prerequisite information.  Basic skills assessment
and advising information may be found on page 8 of this catalog.

GENERAL EDUCATION
General education is an important part of this program and includes a
mathematics competency requirement.  To fulfill the mathematics competency
requirement, students may need to complete specific course work in
mathematics.  For information on how to fulfill all general education
requirements, see page 23.

INFORMATION
Contact the Business Careers Department, Old Central Building, Room 210,
telephone number (517) 483-1522.

REQUIREMENTS                                                 TOTAL: 41 CREDITS
CODE        TITLE                                                 CREDIT HOURS
BUSN 118    Introduction to Business                                         3
CISB 200    Info Sys Tech/Problem Solving                                    3
LEGL 215    Busn Law I, Basic Principles                                     3
MGMT 200    Creative Thinking for Business                                   3
MGMT 234    Diversity in the Workplace                                       3
MKTG 100    Current Issues in Business                                       3
MKTG 119    Mktg/Manage Your Profess Image                                   3
MKTG 120    Sales                                                            3
MKTG 122    Field Sales Internship                                           3
MKTG 200    Principles of Marketing                                          3
MKTG 202    Managerial Marketing                                             3
MKTG 221    Consumer Behavior                                                2
SPCH 110    Oral Communic in the Workplace                                   3
WRIT 127    Business Writing                                                 3

LIMITED CHOICE REQUIREMENTS                                  TOTAL: 19 CREDITS
Complete the indicated number of credits from each CHOICE listed below.

CHOICE 1:   General Education Core Areas                             0 Credits
(See the "GENERAL EDUCATION" section above)
            Writing Core Area (See Note 1)                                   0
            Speech Communication Core Area (See Note 1)                      0
            Science/Technology Core Area (See Note 1)                        0
            Global Perspectives and Diversity Core Area (See Note 1)         0
            Mathematics Competency (See page 23 for information on
            how to fulfill this requirement. Course work may be needed.)

CHOICE 2:   Sales/Marketing Related (See Note 2)                    19 Credits
ACCG 210    Principles of Accounting I                                       4
ACCG 211    Principles of Accounting II                                      4
BUSN 201    International Business                                           3
BUSN 295    Small Business Management                                        3
CABS 110    Microsoft Office                                                 3
ECON 201    Principles of Economics-Micro                                    3
ECON 202    Principles of Economics-Macro                                    3
MGMT 150    Managing Customer Relations                                      3
MGMT 225    Principles of Management                                         3
MGMT 228    Organizational Behavior                                          3
MGMT 239    Time Management                                                  3
MKTG 101    Marketing Special Topics (See Note 3)                            1
MKTG 131    Merchandising                                                    2
MKTG 140    Introduction to Advertising                                      3
MKTG 204    Marketing Research                                               3
MKTG 210    Marketing on the Internet                                        3
MKTG 229    Public Relations                                                 2
MKTG 235    Marketing Internship                                             3

            MINIMUM TOTAL                                                   60

NOTES:
1.    Students completing "REQUIREMENTS" have fulfilled the requirements for
      this Core area.
2.    Students may also choose up to 4 credits of T.I.M.E. Series courses
      (MGMT 240 through MGMT 279). Students should confer with a Business
      Careers program advisor to assure that selection of Limited Choice 
      courses will best fit their career plans.
3.    MKTG 101 may be taken up to three times for a maximum of 3 credits
      toward this degree.

SUGGESTED COURSE SEQUENCE
Students should see course descriptions to find out when departments plan to
offer courses.  Students who for any reason are unable to follow the course
sequence suggested below (for example, those who are part-time, have
transferred in courses from another school, or have prerequisites to fulfill)
should contact an academic advisor or counselor for help with adjustments.

I                 II                III               IV
BUSN 118          MGMT 200          CISB 200          MKTG 122
MKTG 100          MGMT 234          LEGL 215          MKTG 202
SPCH 110          MKTG 119          MKTG 120          Lim.Ch.
WRIT 127          MKTG 200          MKTG 221          Lim.Ch.
Lim.Ch.           Lim.Ch.           Lim.Ch.           Lim.Ch.