LANSING COMMUNITY COLLEGE
CURRICULUM GUIDE
Field Sales and Marketing
Associate in Business Degree
Curriculum Code: 0190 (Effective Fall 2003 - Summer 2008)
Sales/marketing specialists, or sales representatives, sell products to
wholesalers, retailers, or consumers, usually on a commission basis. They
call on customers, demonstrate products, point out salable features, answer
questions, and forward orders. Some sales representatives sell services,
rather than products. Graduates of this program are prepared to work in a
variety of manufacturing, wholesaling, and retailing environments, as well as
in the service sector of our economy. Not all courses in this program
transfer to all colleges. Students planning to transfer should see an
academic advisor or counselor before enrolling in any course.
PREREQUISITES
Students should see Course Descriptions or Course Offerings for course
prerequisite information. See the Assessment and Placement Testing section
for skills assessment and advising information.
INFORMATION
Contact the Business Department, Old Central Building, Room 210, telephone
number (517) 483-1522.
REQUIREMENTS TOTAL: 44 CREDITS
CODE TITLE CREDIT HOURS
BUSN 118 Introduction to Business 3
LEGL 215 Busn Law I, Basic Principles 3
MGMT 150 Managing Customer Relations 3
MGMT 200 Creative Thinking for Business 3
MGMT 234 Diversity in the Workplace 3
MKTG 100 Current Issues in Business 3
MKTG 119 Mktg/Manage Your Profess Image 3
MKTG 120 Sales 3
MKTG 200 Principles of Marketing 3
MKTG 202 Managerial Marketing 3
MKTG 210 Marketing on the Internet 3
MKTG 221 Consumer Behavior 2
MKTG 235 Marketing Internship 3
SPCH 110 Oral Communic in the Workplace 3
WRIT 127 Business Writing 3
LIMITED CHOICE REQUIREMENTS TOTAL: 16-19 CREDITS
Complete the indicated number of credits from each CHOICE listed below.
CHOICE 1: General Education Core Areas 7-9 Credits
(See General Education Core Requirements for information on how to fulfill
these requirements. Core area proficiency exams, where appropriate, are
available for each core area.)
Communication Core Area (See Note 1) 0
Global Perspectives and Diversity Core Area (See Note 1) 0
Mathematics Core Area 3-4
Science Core Area 4-5
Writing Core Area (See Note 1) 0
CHOICE 2: Computer Related 2-3 Credits
CABS 103 Internet Basics for Non-Majors 2
CABS 110 Intro to Microsoft Office 3
CHOICE 3: Sales/Marketing Related (See Note 2) 7 Credits
ACCG 210 Principles of Accounting I 4
ACCG 211 Principles of Accounting II 4
BUSN 201 International Business 3
BUSN 295 Small Business Management 3
CABS 110 Intro to Microsoft Office 3
ECON 201 Principles of Economics-Micro 3
ECON 202 Principles of Economics-Macro 3
MGMT 150 Managing Customer Relations 3
MGMT 225 Principles of Management 3
MGMT 228 Organizational Behavior 3
MGMT 239 Time and Stress Management 3
MKTG 101 Marketing Special Topics (See Note 3) 1
MKTG 131 Merchandising 2
MKTG 140 Introduction to Advertising 3
MKTG 204 Marketing Research 3
MKTG 229 Public Relations 2
MKTG 235 Marketing Internship 3
MINIMUM TOTAL 60
NOTES:
1. Students completing "REQUIREMENTS" have fulfilled the requirements for
this Core area.
2. Students may also choose up to 4 credits of T.I.M.E. Series courses
(MGMT 240 through MGMT 279). Students should confer with a Business
Department program advisor to assure that selection of Limited Choice
courses will best fit their career plans.
3. MKTG 101 may be taken up to three times for a maximum of 3 credits
toward this degree.
SUGGESTED COURSE SEQUENCE
Students should see course descriptions to find out when departments plan to
offer courses. Students who for any reason are unable to follow the course
sequence suggested below (for example, those who are part-time, have
transferred in courses from another school, or have prerequisites to fulfill)
should contact an academic advisor or counselor for help with adjustments.
I II III IV
BUSN 118 MGMT 150 LEGL 215 MGMT 200
MKTG 100 MGMT 234 MKTG 120 MKTG 202
SPCH 110 MKTG 119 MKTG 210 MKTG 235
WRIT 127 MKTG 200 MKTG 221 Lim.Ch.
Lim.Ch. Lim.Ch. Lim.Ch. Lim.Ch.
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