LANSING COMMUNITY COLLEGE
CURRICULUM GUIDE
Marketing
Associate in Business Degree
Curriculum Code: 0204 (Effective Fall 2003 - Summer 2008)
Marketing is the set of activities that aims to satisfy the customer while
making a profit. It is concerned with determining need and meeting demand by
making goods and services known, available, and affordable. Entry-level
personnel may require time in sales before internal promotion into marketing
management positions. Graduates of this program are prepared to work in
nearly every type of business and organization today. Traditional product
marketing management is giving way to areas like nonprofit organization
marketing, leading to a diverse job opportunity picture. Not all courses in
this program transfer to all colleges. Students planning to transfer should
see an academic advisor or counselor before enrolling in any course.
PREREQUISITES
Students should see Course Descriptions or Course Offerings for course
prerequisite information. See the Assessment and Placement Testing section
for skills assessment and advising information.
INFORMATION
Contact the Business Department, Old Central Building, Room 210, telephone
number (517) 483-1522.
REQUIREMENTS TOTAL: 44 CREDITS
CODE TITLE CREDIT HOURS
BUSN 118 Introduction to Business 3
MGMT 234 Diversity in the Workplace 3
MKTG 100 Current Issues in Business 3
MKTG 119 Mktg/Manage Your Profess Image 3
MKTG 120 Sales 3
MKTG 130 Retailing 3
MKTG 140 Introduction to Advertising 3
MKTG 200 Principles of Marketing 3
MKTG 202 Managerial Marketing 3
MKTG 204 Marketing Research 3
MKTG 210 Marketing on the Internet 3
MKTG 229 Public Relations 2
MKTG 235 Marketing Internship 3
SPCH 110 Oral Communic in the Workplace 3
WRIT 127 Business Writing 3
LIMITED CHOICE REQUIREMENTS TOTAL: 16-18 CREDITS
Complete the indicated number of credits from each CHOICE listed below.
CHOICE 1: General Education Core Areas 7-9 Credits
(See General Education Core Requirements for information on how to fulfill
these requirements. Core area proficiency exams, where appropriate, are
available for each core area.)
Communication Core Area (See Note 1) 0
Global Perspectives and Diversity Core Area (See Note 1) 0
Mathematics Core Area 3-4
Science Core Area 4-5
Writing Core Area (See Note 1) 0
CHOICE 2: Marketing Related (See Note 2) 9 Credits
ACCG 210 Principles of Accounting I 4
BUSN 201 International Business 3
BUSN 254 Introduction to Investments 2
BUSN 295 Small Business Management 3
CABS 103 Internet Basics for Non-Majors 2
CABS 110 Intro to Microsoft Office 3
ECON 201 Principles of Economics-Micro 3
ECON 202 Principles of Economics-Macro 3
LEGL 215 Busn Law I, Basic Principles 3
MGMT 150 Managing Customer Relations 3
MGMT 200 Creative Thinking for Business 3
MGMT 223 Developing Supervisory Skills 3
MGMT 231 Team Development 3
MGMT 345 Context and Transformation 3
MKTG 101 Marketing Special Topics (See Note 3) 1
MKTG 131 Merchandising 2
MKTG 210 Marketing on the Internet 3
MKTG 231 Independent Study in Marketing 1-3
MINIMUM TOTAL 60
NOTES:
1. Students completing "REQUIREMENTS" have fulfilled the requirements for
this Core area.
2. Students may also choose up to 4 credits of T.I.M.E. Series courses
(MGMT 240 through MGMT 279). Students should confer with a Business
Careers program advisor to assure that selection of Limited Choice
courses will best fit their career plans.
3. MKTG 101 may be taken up to three times for maximum of 3 credits toward
this degree.
SUGGESTED COURSE SEQUENCE
Students should see course descriptions to find out when departments plan to
offer courses. Students who for any reason are unable to follow the course
sequence suggested below (for example, those who are part-time, have
transferred in courses from another school, or have prerequisites to fulfill)
should contact an academic advisor or counselor for help with adjustments.
I II III IV
BUSN 118 MGMT 234 MKTG 130 MKTG 202
MKTG 100 MKTG 120 MKTG 140 MKTG 235
MKTG 119 MKTG 200 MKTG 204 Lim.Ch.
WRIT 127 MKTG 210 MKTG 229 Lim.Ch.
Lim.Ch. SPCH 110 Lim.Ch. Lim.Ch.
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