LANSING COMMUNITY COLLEGE
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CURRICULUM GUIDE |
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Marketing |
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Associate in Business Degree |
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Curriculum Code: 0204 (Effective Fall 2004 - Summer 2009) |
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Marketing is the set of activities that aims to satisfy the
customer while making a profit. It is concerned with
determining need and meeting demand by making goods and services
known, available, and affordable. Entry-level personnel may
require time in sales before internal promotion into marketing
management positions. Graduates of this program are prepared to
work in nearly every type of business and organization today.
Traditional product marketing management is giving way to areas
like nonprofit organization marketing, leading to a diverse job
opportunity picture. Not all courses in this program
transfer to all colleges. Students planning to transfer
should see an academic advisor or counselor before enrolling in
any course. |
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PREREQUISITES
Students should see Course Descriptions or Course
Offerings for course prerequisite information. See the
Assessment and Placement Testing section for skills
assessment and advising information. |
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INFORMATION
Contact the Business Department, Old Central Building, Room 210,
telephone number (517) 483-1522. |
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REQUIREMENTS |
TOTAL:
44
CREDITS |
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CODE |
TITLE |
CREDIT HOURS |
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BUSN 118 |
Introduction to Business |
3 |
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MGMT 234 |
Diversity in the Workplace |
3 |
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MKTG 100 |
Current Issues in Business |
3 |
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MKTG 119 |
Mktg/Manage Your Profess Image |
3 |
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MKTG 120 |
Sales |
3 |
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MKTG 130 |
Retailing |
3 |
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MKTG 140 |
Introduction to Advertising |
3 |
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MKTG 200 |
Principles of Marketing |
3 |
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MKTG 202 |
Managerial Marketing |
3 |
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MKTG 204 |
Marketing Research |
3 |
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MKTG 210 |
Marketing on the Internet |
3 |
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MKTG 229 |
Public Relations |
2 |
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MKTG 235 |
Marketing Internship |
3 |
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SPCH 110 |
Oral Communic in the Workplace |
3 |
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WRIT 127 |
Business Writing |
3 |
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LIMITED CHOICE REQUIREMENTS |
TOTAL: 16-18 CREDITS |
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Complete the indicated number of credits from EACH
CHOICE listed below. |
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CHOICE 1: General Education Core Areas |
7-9 Credits |
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(See General Education Core Requirements for information
on how to fulfill these requirements. Core area proficiency
exams, where appropriate, are available for each core area.) |
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Communication Core Area (See Note 1) |
0 |
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Global Perspectives and Diversity Core Area (See Note 1) |
0 |
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Mathematics Core Area |
3-4 |
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Science Core Area |
4-5 |
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Writing Core Area (See Note 1) |
0 |
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CHOICE 2:
Marketing Related
(See Note 2) |
9
Credits |
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ACCG 210 |
Principles of Accounting I |
4 |
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BUSN 201 |
International Business |
3 |
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BUSN 254 |
Introduction to Investments |
2 |
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BUSN 295 |
Small Business Management |
3 |
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CITA 110 |
Intro to Microsoft Office |
3 |
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CITF 103 |
Internet Basics for Non-Majors |
2 |
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ECON 201 |
Principles of Economics-Micro |
3 |
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ECON 202 |
Principles of Economics-Macro |
3 |
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LEGL 215 |
Busn Law I, Basic Principles |
3 |
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MGMT 150 |
Managing Customer Relations |
3 |
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MGMT 200 |
Creative Thinking for Business |
3 |
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MGMT 223 |
Developing Supervisory Skills |
3 |
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MGMT 231 |
Team Development |
3 |
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MGMT 345 |
Context and Transformation |
3 |
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MKTG 101 |
Marketing Special Topics (See Note 3) |
1 |
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MKTG 131 |
Merchandising |
2 |
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MKTG 221 |
Consumer Behavior |
2 |
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MKTG 231 |
Independent Study in Marketing |
1-3 |
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MINIMUM TOTAL |
60 |
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NOTES: |
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1. |
Students completing "REQUIREMENTS" have fulfilled the
requirements for this Core area. |
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2. |
Students may also choose up to 4 credits of T.I.M.E. Series
courses (MGMT 240 through MGMT 279). Students should confer with
a Business Careers program advisor to assure that selection of
Limited Choice courses will best fit their career plans. |
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3. |
MKTG 101 may be taken up to three times for maximum of 3 credits
toward this degree. |
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SUGGESTED COURSE SEQUENCE |
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Students should see course descriptions to find out when
departments plan to offer courses. Students who for any reason
are unable to follow the course sequence suggested below (for
example, those who are part-time, have transferred in courses
from another school, or have prerequisites to fulfill) should
contact an academic advisor or counselor for help with
adjustments. |
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I |
II |
III |
IV |
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BUSN 118 |
MGMT 234 |
MKTG 130 |
MKTG 202 |
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MKTG 100 |
MKTG 120 |
MKTG 140 |
MKTG 235 |
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MKTG 119 |
MKTG 200 |
MKTG 204 |
Lim.Ch. |
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WRIT 127 |
MKTG 210 |
MKTG 229 |
Lim.Ch. |
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Lim.Ch. |
SPCH 110 |
Lim.Ch. |
Lim.Ch. |
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