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  LCC >  Catalog Information > Degree and Certificate Programs  > 2004 - 2005
  Curriculum Guide
 
 

LANSING COMMUNITY COLLEGE

 

CURRICULUM GUIDE

 

Marketing

Associate in Business Degree

 

Curriculum Code: 0204  (Effective Fall 2004 - Summer 2009)

 

Marketing is the set of activities that aims to satisfy the customer while making a profit.  It is concerned with determining need and meeting demand by making goods and services known, available, and affordable.  Entry-level personnel may require time in sales before internal promotion into marketing management positions.  Graduates of this program are prepared to work in nearly every type of business and organization today.  Traditional product marketing management is giving way to areas like nonprofit organization marketing, leading to a diverse job opportunity picture.  Not all courses in this program transfer to all colleges.  Students planning to transfer should see an academic advisor or counselor before enrolling in any course.

 

PREREQUISITES
Students should see Course Descriptions or Course Offerings for course prerequisite information.  See the Assessment and Placement Testing section for skills assessment and advising information.

 

INFORMATION
Contact the Business Department, Old Central Building, Room 210, telephone number (517) 483-1522.

 

REQUIREMENTS

TOTAL:  44 CREDITS

CODE

TITLE

CREDIT HOURS

BUSN 118

Introduction to Business

3

MGMT 234

Diversity in the Workplace

3

MKTG 100

Current Issues in Business

3

MKTG 119

Mktg/Manage Your Profess Image

3

MKTG 120

Sales

3

MKTG 130

Retailing

3

MKTG 140

Introduction to Advertising

3

MKTG 200

Principles of Marketing

3

MKTG 202

Managerial Marketing

3

MKTG 204

Marketing Research

3

MKTG 210

Marketing on the Internet

3

MKTG 229

Public Relations

2

MKTG 235

Marketing Internship

3

SPCH 110

Oral Communic in the Workplace

3

WRIT 127

Business Writing

3

 

LIMITED CHOICE REQUIREMENTS

TOTAL:  16-18 CREDITS

Complete the indicated number of credits from EACH CHOICE listed below.

 

CHOICE 1:  General Education Core Areas

7-9 Credits

(See General Education Core Requirements for information on how to fulfill these requirements.  Core area proficiency exams, where appropriate, are available for each core area.)

 

Communication Core Area (See Note 1)

0

 

Global Perspectives and Diversity Core Area (See Note 1)

0

 

Mathematics Core Area

3-4

 

Science Core Area

4-5

 

Writing Core Area (See Note 1)

0

 

CHOICE 2:  Marketing Related (See Note 2)

9 Credits

ACCG 210

Principles of Accounting I

4

BUSN 201

International Business

3

BUSN 254

Introduction to Investments

2

BUSN 295

Small Business Management

3

CITA 110

Intro to Microsoft Office

3

CITF 103

Internet Basics for Non-Majors

2

ECON 201

Principles of Economics-Micro

3

ECON 202

Principles of Economics-Macro

3

LEGL 215

Busn Law I, Basic Principles

3

MGMT 150

Managing Customer Relations

3

MGMT 200

Creative Thinking for Business

3

MGMT 223

Developing Supervisory Skills

3

MGMT 231

Team Development

3

MGMT 345

Context and Transformation

3

MKTG 101

Marketing Special Topics (See Note 3)

1

MKTG 131

Merchandising

2

MKTG 221

Consumer Behavior

2

MKTG 231

Independent Study in Marketing

1-3

 

 

MINIMUM TOTAL

60

 

NOTES:

 

1.

Students completing "REQUIREMENTS" have fulfilled the requirements for this Core area.

2.

Students may also choose up to 4 credits of T.I.M.E. Series courses (MGMT 240 through MGMT 279). Students should confer with a Business Careers program advisor to assure that selection of Limited Choice courses will best fit their career plans.

3.

MKTG 101 may be taken up to three times for maximum of 3 credits toward this degree.

 

SUGGESTED COURSE SEQUENCE

Students should see course descriptions to find out when departments plan to offer courses.  Students who for any reason are unable to follow the course sequence suggested below (for example, those who are part-time, have transferred in courses from another school, or have prerequisites to fulfill) should contact an academic advisor or counselor for help with adjustments.

 

I

II

III

IV

BUSN 118

MGMT 234

MKTG 130

MKTG 202

MKTG 100

MKTG 120

MKTG 140

MKTG 235

MKTG 119

MKTG 200

MKTG 204

Lim.Ch.

WRIT 127

MKTG 210

MKTG 229

Lim.Ch.

Lim.Ch.

SPCH 110

Lim.Ch.

Lim.Ch.

                   

 

 



 
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