Youth Program at LCC Helps Grow
the Entrepreneurs of Tomorrow
June 30, 2011
As part of the A+ Summer Youth Program
at LCC East, some young entrepreneurs got
their first introduction to the world of business. They were part of instructor
Lucas Hill's week-long Lemonade Stand course, which helped to take the young
students beyond the classic lemonade stand by learning how to start their own
businesses and save and spend money. Along the way, they learned about different
types of businesses, marketing, money management, market research, product and
service development, competition, and business placement.
The students began the week by developing a business idea either to produce a good or provide a service. They then researched the potential demand for their product or service, refined their business idea, decided on its location, figured out how to compete against similar businesses, and formulated a way to market it to their customers. By the end of the week the students were prepared for their final project, a class market.
With parents on hand, students set up their "stores" for business. Students and parents received "currency" to buy goods and services and proceeded to have a great time showing off all their hard work. Hill said, "It was wonderful to see students of such a young age grasp solid business concepts. The class market enabled students to sell their products or services to their parents and fellow students, earmarking an important conclusion to a week full of learning. Several students even told me that they were going to continue their businesses in the real world!"
Entrepreneurship at LCC
Phone: (517) 483-1921
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