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Brainstorm Some Keyword Terms

The first step in creating a search strategy requires thinking of  the most important keywords for your topic. These are generally nouns. One effective strategy is to express your topic in a sentence or a question.

How do advertisers market their products to women?

Think of using synonyms or other related words for products and women as well:

Note that we've included variations of keywords such as plurals. Include any alternate spellings of words or abbreviations, too.

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